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Marketing Executive


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Salary £40000 - £40000

Recruiter Managing This Role

A market leading European tool manufacturer with a strong history and heritage are looking to appoint a marketing manager, with immediate effect.

Marketing Manager Role Summary
The Marketing Manager is a business critical role for Beta Tools UK, focusing on the UK & Ireland market places. The successful candidate will be responsible for managing the UK & Ireland marketing strategy for product and brand. The salary is £40k per annum plus pension and benefits.

Company information
Beta Tools UK Ltd is a subsidiary of Beta Utensili S.p.A. The Beta group head office is in Sovico, near Milan with 8 manufacturing facilities across northern Italy. Beta produces tools for professional mechanics, from industrial maintenance to car repairs, and for all those whose hobbies are much more than a simple pastime. Today the Beta Tools catalogue comprises over 16,000 items divided into 30 product families.
Beta Utensili has been the Italian & European leader in the tool sector since 1923 and are Europe’s largest independent hand tool manufacturer & distributor. The Beta group sells product worldwide via 11 subsidiaries and a network of agents, the group has over 900 employees. The Beta group product range is complemented with a comprehensive range of abrasives, chemical, electrical, welding and bespoke workshop furniture.

You will be responsible for creating marketing plans for new & existing products through detailed market and product research by quantitative and qualitative analysis. You will communicate and co-ordinate with Beta group colleagues to prepare launch plans for the UK & Ireland markets.
You will be responsible for co-ordinating and creating material for outbound multi-channel marketing activities within the UK & Ireland to maximise brand awareness and engagement.
Other duties include website, database, image library and company literature management, event management, PR & Sponsorship liaison. You will be working closely with the Country Manager, the UK & Ireland sales team and our key customers.
The role is based from our office in Telford, Shropshire however it will involve travel within the UK and Europe. The role is full time, permanent.

Relevant marketing experience is essential, along with the following core requirements:

  • Industry or related product market experience is preferred, but not essential
  • Excellent IT skills including experience with common digital, web & editing software tools
  • Evidence based experience of multichannel marketing and content creation
  • Demonstrable experience of completing market analysis and product comparison requests
  • University degree or equivalent
  • Excellent time-management and organisational skills
  • As the role involves some travel a full UK driving licence and access to your own vehicle is required, a current passport is also required
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