The Ultimate Guide for Digital Marketing Executive Jobs
Digital Marketing is a rapidly growing sector in the job market, as more and more companies begin to realise the importance of being found online. The sector is varied, ranging from technical SEO tasks to social media management. The digital marketing world can be a complex one at first, but our team have put together a guide on how to become and excel as a Digital Marketing Executive.
Chapter 1: Digital Marketing Executive: The Introduction
Chapter 2: Digital Marketing Executive: Skills and Qualifications
Chapter 3: Digital Marketing Executive: Where next?
Digital Marketing Executive: The Introduction
What do they do?
The role of the Digital Marketer is to develop strong online strategies that drive traffic to a company’s website and generate interest in its product and services. This is done using a variety of skills and techniques, and a big part of this is using Search Engine Optimisation (SEO), Pay Per Click (PPC) and other techniques.
Key areas include:
- SEO: Improving websites search engine rankings so that they appear as one of the first search results in an organic search. A typical tool for a professional within SEO is Google Analytics
- PPC campaigns: Paid for online advertising that will appear alongside organic search results. Google AdWords will be a handy tool for any PPC professional
- Social media marketing: Increasing the social media following for a company to act as another sales and communication tool
- Mobile marketing: Advertising aimed specifically at mobile users such as mobile optimised website.
- Affiliate marketing: A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.
As a digital marketer, you’ll need to:
- Create and upload content to a company website
- Create and dispatch email marketing campaigns
- Provide and analyse reports on ROI for company management and clients
- Monitor client websites to suggest improvements
- Run site audits in order to improve a website search engine ranking
- Research new and innovative online marketing techniques for the company to adopt
- Communicate with clients, affiliate networks and affiliate partners
- Contribute to social media engagement and brand awareness campaigns
- Contribute to company blogs and manage e-communications
- Run campaigns in order to gain inbound leads which are used to bring in business
- Manage the contact database and assist with lead generation activities
How do you become a Digital Marketing Executive?
There are several ways to begin this career path. Although it is not a necessity, a degree in Marketing or related can be helpful in starting your career in this industry.
Digital Marketing is present in all business sectors with many large and medium-sized companies having an in-house marketing department providing digital marketing services in addition to traditional marketing support. Alternatively, there are plenty of Marketing Agencies that specialise in different areas of the marketing sector, or provide more general services to a variety of clients.
In order to gain access to more specialist role, a Digital Agency is an ideal starting point. This will put you at the forefront of how a marketing team works, and will gain you experience working on a variety of campaigns.
Digital Marketing Executive: Skills and Qualifications
You will need to have:
- Excellent IT skills
- Strong verbal communication
- Excellent written communication skills
- Attention to detail
- Great analytical skillset (excel expert)
- Ability to work independently
- Creative skills for contributing new and innovative ideas
- Networking and analytical skills
- Strong team skills
- knowledge of existing and new social media platforms
In most cases qualifications aren’t a necessity for entry-level Digital Marketing jobs, a lot of the work is writing based so a strong background in English will definitely help.
- Marketing based degree or equivalent
- Business and technology
- Creative design
Postgraduate qualifications in digital marketing are offered by an increasing number of UK universities, and although not essential they may be helpful for expanding your skills and knowledge, particularly if you have a non-related degree.
Graduate schemes in this field can be very competitive and they will help fast-track you into a marketing career. Most companies providing graduate schemes will heavily invest in their staff by providing training and support for specific areas of the marketing field.
A range of postgraduate qualifications in digital marketing are offered by the:
- Chartered Institute of Marketing (CIM)
- The Institute of Direct and Digital Marketing (IDM)
- Google AdWords / Analytics certifications
Digital Marketing Executive: Where can you go next?
Where can you go next?
Due to the fast-changing and developing nature of the digital marketing sector, the more experience you gain early on, the more likely you will be to progress into more senior roles.
Having typically started in a junior role such as digital marketing assistant you can then progress to more experienced roles like digital marketing executive, coordinator or manager within two to five years. There is an increasing requirement to gain further marketing based qualifications to enter senior marketing roles.
There has been a big shift in people moving into specialised positions, rather than generalised marketing positions. This could see you becoming SEO Director, Head of PPC, or Head of Digital.
If you reach digital account director level, you will have overall responsibility for managing accounts, strategy and digital marketing campaigns. You will take on additional responsibilities such as budgets and training, and mentoring junior members of the team.
- Public relations account executive
- Media planner
- SEO specialist
- Advertising copywriter
- Public affairs consultant
- PPC specialist
- Email marketing executive
- Digital account Manager
- Content marketing Executive