How to write an inclusive job advert

by Heat Recruitment

The first step in attracting a new candidate to your company is to post a job advert – something which many people consider a straightforward task. However, that’s not always the case. The information you provide about the job is essential to securing top talent. Not only this, but employers could be missing out on diverse candidates simply due to this first step in the process.

The language used in inclusive job adverts

Around 40 per cent of hiring managers in the UK don’t consider the use of gender coded language when writing their job descriptions. The use of loaded lexicon has been highlighted by many HR and diversity professionals. But it is still something that continues to plague job boards.

By removing words such as “competitive” or “dominate” and “supportive”, you are left with a more gender-neutral job description that appeals to a wider talent demographic, opening the doors to more diverse talent within your company.

One way to do this is by simply educating yourself and your team on the words to avoid. The other is via free extensions or websites like Textio and Gender Decoder. Textio will take your job description and give it a diversity score before advising the writer on ways to improve it. Whereas, the Gender Decoder is a free website which will review your piece and highlight the words that need changing. Whatever you decide, the lexicon used within job adverts is an essential factor that needs to be monitored closely.

Limit your requirements

Although it may be tempting to list all the skills and characteristics required on your job description, this can be something that discourages many candidates who would be ideal for the company from applying.

When writing your next job advert try to limit these elements to just the must-haves, rather than adding extra expectations in regard to company culture or individual tasks. Candidates will often ignore a posting if they don’t meet 100 per cent of the list when, realistically, they don’t need to. So, take a moment at the end of writing your description to check If everything mentioned really needs to be there.

Outline your diversity and inclusion goals

If your company is making a solid effort to provide a more inclusive workplace, don’t be afraid to shout about it in job descriptions. Remember, remember that the job advert is the first thing people read about your company. So, always highlight your benefits, courses and commitment to being an equal opportunity employer.

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This article was written by Lucy Evans, an Executive Recruitment Consultant specialising within the Wealth Management industry.