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How to ensure that your Social Media Profile is enhancing your career

by Heat Recruitment

In the digital age, judging a book by its cover, or a social media profile by its façade, has become commonly accepted practice for both job seekers and employers alike. While no social media profile can truly reflect the individual behind the keyboard, your online presence is still the closest thing to a shop window to your personal brand. Fail to appreciate the role social media plays in your career and you relinquish the right to complain when opportunities don’t fall on your lap.

Career progression may not hinder entirely on how others perceive you on digital platforms such as LinkedIn, but a strong profile certainly doesn’t hurt. According to a 2018 CareerBuilder survey, 70 percent of employers use social media to screen candidates during the hiring process, and about 43 percent of employers use social media to check on current employees.

Whether you’re currently on the hunt for a new job or are simply open to opportunities, are there are several steps you can take to bolster your social media profile to enhance your professional career.

Establish your personal brand

No matter how you feel about social media, your personal profile is the first place an employer will look in order to get a feel for who you are and what you’re like. It goes without saying that an incomplete profile is a sure-fire way to turn opportunities away, but if the aim is to capture the attention of a prospective employer or decision maker, you had best ensure your profile stands out from the crowd.

That isn’t to say you should go out of your way to be different – rather, your personal brand (and therefore, your social media profiles) should express your personality through language, tone of voice and the ideas and interests you promote. Your personal brand should be built on your true strengths; it should be authentic and highlight the unique qualities that make you an attractive candidate.

Portray the right image

Through channels such as LinkedIn, Twitter and Facebook, you have the opportunity to create and maintain your professional identity and make yourself known for the right reasons. While many professions have strict, specific guidelines that define the appropriate use of social media, your priority at this stage should be to ensure nothing is visible on your social media profile that you wouldn’t want a prospective employer to see – whether it’s an image, a blog or a video.

Support your profile with regular content

Over time, professionals who add value to their connections through well-crafted or well-curated content boost their own employability by building a positive reputation. You never know where or through whom an exciting opportunity could come from, and with an ever-growing professional network, regular content that supports your brand and provides something of interest to your audience will bolster your profile and help to position you as a first-rate candidate.

Find inspiration

If you’re struggling to complete your social media profiles or establish a personal brand, look at influencers in your industry: what makes them popular? What kind of content are they sharing and how do they engage their audience? There is much to be learned from the personal branding strategies of someone who has succeeded in making a name for themselves online. Analysing their networks, posting habits, and content could provide some much-needed inspiration for how to build a social media profile that amplifies your digital presence.

Social media is a winning tool for candidates, as well as business. Find some inspiration from our topical blog where we upload regular and relevant content.

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by James Ackland