Marketing Executive

MARKETING EXECUTIVE – £30,000 – Stockton

Knowledge & Experience

As a candidate we are looking for you to have a degree in marketing and at least a couple of years marketing experience either in house or agency based. Insurance experience or financial planning and knowledge will be an advantage.

Competencies:

• Enthusiastic and creative
• Strong organisational skills with ability to multi-task and manage time effectively
• You will be able to work under pressure, manage a diverse workload
• High level of IT literacy (Including Excel) with ability to learn and utilise a range of different IT systems
• Outside-the-box thinking
• You should have working knowledge of the full marketing mix
• Strong written and verbal communication skills
• Experience with email marketing platform(s)
• Creative thinker with strong analytical capability
• Ability to work as part of a team and under own initiative
• Personable and reliable
• Able to build strong relationships with internal colleagues, including senior management, and external agencies and partners

You will:

• Ensure articulation of organisation’s desired image and position, assure consistent communication of image and position throughout the organisation, and assure communication of image and position, both internal and external
• Provide marketing support as appropriate in the development of new products and campaigns
• You will live within a commutable distance of Stockton
• Report to the Head of Marketing

Displays entrepreneurship and innovation

• Ability to work closely with colleagues across the business and with relevant stakeholders
• Strategic planning and project management skills
• Impeccable written and verbal communications skills (including presentation skills)
• Strong analytical skills

What about the Benefits?

• Competitive salary
• 25 days holiday plus Bank Holidays
• Flexi-start
• Working from home allowance
• Pension scheme
• Bonus scheme
• Regular Company Parties
• Free Eye test
• Employee Assistance Program

Duties will include:
INSPIRE
To inspire and support sales & marketing campaigns
MARKETING PLANNER

• Managing, monitoring and improving the marketing planner
• Liaising with the HOM, monitor and report on results for new campaigns which are agreed

EXECUTE MARKETING

• Executing the various weekly campaigns from the marketing planner (Email, Post & Social Media) on time and on budget
• Liaise with and support HOM/CEO with new campaigns or updates
• Attend meetings with new contacts and/or current to ensure all opportunities are sourced
• Manage affiliate and introducer relationships, creating marketing materials where required

STATISTICAL ANALYSIS

• Producing Reports and statistical analysis for the sales team

ON BRAND

• Ensure all communications are on brand (such as email signatures, marketing material etc.) by monitoring and revising.
• Managing and updating brand guidelines
• Liaising with external media companies on new and current marketing
• Signing off any new marketing material alongside compliance

MARKETING MATERIAL
Emails, Faxes, Letters, Brochures, etc.

• Managing all marketing
• Manage, monitor, improve, approve Sales team’s standalone emails and use to improve marketing.
• Draft and design e-shots, faxes and letters
• Manage draft brochures and monitor how, why and when used. Educated Sales team on their availability and how they are used
• Monitoring feedback and making recommendations for improvement
• Liaise with external marketing teams (faxes, large emails and letters)
• Keep current marketing up to date including events merchandise, banners etc

NETWORKING AND EVENTS

• To source and represent the company (and encourage employees) at various local networking and breakfast events. A minimum number are required, and leads must be recorded and followed through.
• Create and send out invites as needed
• Log attendees and invite send lists
• Communicate with sponsors and co-hosts to ensure smooth delivery
• Update or merge presentations as needed
• Set up and manage events on the day

PRESS

• Planning PR campaigns, writing press releases, gaining media coverage and building relationships with the press.
• Liaising with press/media companies maintaining good relationships
• Turn our many success stories into press releases, marketing, ensure all work colleagues know and understand them and use for award entries

AWARD ENTRIES

• Source and enter awards

NEWS AND PUBLICATIONS

• Writing news stories for release. (New stories and adopted news)
• Updating website with news stories, sourcing images
• Producing, designing a monthly newsletter with high quality content, appearance and on time and budget

RESEARCH

• To research and monitor market conditions and investigate competitor data, marketing and websites to be used in developing sales strategies, marketing campaigns and material

SOCIAL MEDIA

• Develop our strategy and build up followers, engagement and send regular posts/tweets. Monitor with the CRM.
• Create new pages as needed

WEBSITES

• To manage and keep updated the various sections of the website and social media platforms.
• Manage content and update

THIRD PARTIES

• Review suppliers and drive down costs not quality
• Manage relationships with third parties (including printers, website & PR)
• To liaise with printers and the management to ensure campaigns are briefed, proofed and delivered on time and according to budget.

BUDGETS

• Operating within budget, working closely with HOM