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Cover Letter Examples

It’s hard to know which cover letter examples are the most effective, but we’ve listed a few of our favourites

Having taken the time to perfect your resumé and tailor it for a particular opportunity, the task of writing a cover letter might seem like just another hoop you have to jump through. As painstaking as it may be, penning a professional introduction can make all the difference in the success of your application.

The purpose of the letter is not simply to regurgitate your CV in other words, but to narrate the story of your professional career so far and convey to a hiring manager the reasons you took the decision to apply. It’s also a great opportunity to express your personality beyond a list of recent jobs, vocational achievements and core skills.

Naturally, your approach will depend on your current situation and the job you’re applying for. This in mind, we’ve compiled five great cover letter examples for you to use as inspiration:


1.    The traditional cover letter

Sometimes, the most suitable approach is the most straightforward. When it comes to traditional roles such as those in professional services, your best bet is to stick to the format the recruiter is used to. A traditional but effective cover letter comprises of three core components: a strong introduction, a pitch that succinctly highlights your skills and experience and a persuasive finish that convinces a hiring manager of your interest in the company. Within the space of a few paragraphs, this cover letter should join the dots of your proudest achievements and reaffirm your professional ambitions.


2.    The prospecting cover letter

Interested in working for a company but haven’t seen any vacancies matching your skill-set? There’s no harm in an introduction. Should an opportunity arise, getting your foot in the door early will show to the company you aren’t just seeking any job, but a chance to work for them. The prospecting cover letter is less of a pitch and more of an enquiry designed to keep your employee value front of mind when the time comes. Like the traditional cover letter example, your prospecting letter should give the recruiter a good idea of your background, experience and ambitions but be more generalist, centring around the company and the reasons you reached out.


3.    The impactful cover letter

If the role you’re applying for is clear in its requirement for a candidate who can deliver on certain goals or hit targets, the best strategy is to keep your greatest achievements as the core focus of your introduction. An impact cover letter lets the numbers speak for themselves, whether it’s an impressive sales quota or the amount of money generated in opportunities for a business during your tenure in a marketing role. Don’t hesitate to let your personality come across when using this method and certainly don’t downplay your success – your aim is to show how your passion and expertise drive results. Enthusiasm is to be expected.


4.    The career change cover letter

Diving into the deep end of a new industry with no sector-specific experience to show? The career change cover letter is honest and upfront but shouldn’t undersell your skills either. A recent legal graduate with a background in the finance industry has many transferable skills to draw from; a HR professional eager to move to marketing can write a cover letter that focuses on their emotional intelligence and strong interpersonal abilities to showcase their potential. When writing your career change cover letter, keep the spotlight on the value you bring, your hunger for a new challenge and your desire to learn from the best.


5.    The not-a-cover-letter cover letter

When a job posting does not demand a cover letter as part of your application, it can be tempting to write a quick few lines, attach your CV and hit the send button. Instead of opting for the easy road out that won’t do much to get you noticed, take this opportunity to write a professional but personable email to the hiring manager. You need not go into extensive detail, but a polite, professional but passionate introduction that directs the hiring manager to the most relevant parts of your CV can make all the difference.